India’s TWS earbuds/headphones market registered 68% development year-on-year through the second quarter of the 12 months 2021, in keeping with the most recent analysis from Counterpoint’s IoT Service. The report additionally has another attention-grabbing info concerning the nation’s TWS earbuds market together with prime 5 corporations promoting most gadgets, the worth factors that most individuals search for whereas making their buy and the ‘worth for cash’ features. Read on to know all this and extra.
What is promoting in India’s TWS earbuds market: Earbuds priced between Rs 1,000-Rs 2,000
The development in the India’s TWS earbuds market is pushed by new product launches in the inexpensive value section. The share of the earbuds priced between Rs 1,000-Rs 2,000 grew to 60% of the general shipments in the second quarter of the 12 months 2021 in comparison with 25% in the identical quarter final 12 months.
Which is the most-popular model in TWS earbuds market in India
Boat continues to be the most-popular model in India. The ‘worth for cash’ choices and aggressive advertising and marketing helped the corporate prime the charts for the fourth quarter in a row. During the April-May-June quarter, the corporate held 37% share of the overall TWS shipments.
Which are the fashions that helped Boat retain its No. 1 place in the Indian market
Airdopes 701, Airdopes 281 Pro and Airdopes 481V2 fashions helped the corporate preserve its dominating place in the Indian TWS market.
What are the popular features that patrons search for whereas shopping for ‘worth for cash’ earbuds in India?
ANC or lively noise cancellation appears to be a wanted characteristic amongst patrons. The earbuds that provide this at aggressive value factors offered properly through the quarter.
Which are the opposite corporations in the highest 5 in the market
The steady reputation of the Buds Z helped OnePlus seize the second spot in the rising TWS market in India. Realme maintained its place in the Top 5 manufacturers because it supplied features like ANC at inexpensive value factors. Its not too long ago launched gadgets just like the Buds Q2 and Buds Air 2 appear to be promoting properly.
Which is the model apart from Boat doing properly in the Rs 1000 to Rs 2,000 section
Noise moved one step as much as take the fourth spot in the second quarter of the 12 months 2021 with 117% year-on-year development. The model presents prospects a spread of fashions in the worth band of Rs 1,000-Rs 2,000.
Who are the brand new corporations to enter the TWS market in India in 2021
The 12 months 2021 has seen a number of new entrants in the nation’s TWS market. These embody Lava, Aiwa, TCL, Nothing Ear, Realme Dizo and Micromax. All of those besides Nothing provide merchandise below Rs 5,000.
Is made-in-India taking place in the TWS earbuds market
Yes, corporations like Mivi and PTron are manufacturing in India. Boat and Aiwa plan to do the identical quickly. According to Counterpoint’s analysis Associate Anam Padha corporations want to make TWS earbuds domestically (in India) to reap the advantages of the governmentâ€™s PLI (Production-Linked Incentive) scheme. Mivi launched its first made-in-India TWS machine, referred to as DuoPods A25, through the second quarter of this 12 months. Mivi is the second model after PTron to launch a made-in-India TWS product. Boat has additionally determined to shift most of its manufacturing base to India to offer extra inexpensive gadgets. The newest entrant, Aiwa, is alleged to be exploring an analogous risk.
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