Many Southeast Asian digital companies run into obstacles when searching for early-stage progress financing. They won’t need to promote fairness of their firm, however usually wrestle to safe working capital loans from conventional monetary establishments. That’s the place Singapore-based Jenfi is available in, offering revenue-based financing of up to $500,000 with versatile reimbursement plans that co-founder and chief govt officer Jeffrey Liu refers to as “growth capital as a product.” 

While revenue-based financing is gaining traction in many other markets, Liu instructed TechCrunch that Singapore-based Jenfi is the primary firm of its type centered on Southeast Asia. The startup introduced at present that it has raised a $6.3 million Series A led by Monk’s Hill Ventures. Participants included Korea Investment Partners and Golden Equator Capital, 8VC, ICU Ventures and Taurus Ventures. The firm beforehand raised $25 million in debt financing from San Francisco-based Arc Labs. 

Jenfi works primarily with “digital-native” companies, together with SaaS suppliers and e-commerce sellers. Some of its purchasers embrace Tier One Entertainment, Pay With Split and Homebase. Jenfi hasn’t disclosed how a lot non-dilutive financing it’s supplied thus far, however its aim is to deploy $15 million by July 2022. It claims that the typical Jenfi buyer skilled compounded gross sales progress of about 26.5% over three months, 60% over six months and 156% over twelve months.

The mixture gross sales of companies in its portfolio is at present greater than $30 million, and Jenfi expects that the capital it has already deployed will assist them generate $47 million in gross sales, or a 156% enhance by July 2021. 

Liu launched Jenfi with Justin Louie in 2019, after seeing how conventional monetary establishments have been lagging behind Southeast Asia’s digital boom. The two beforehand based GuavaPass, the health studio membership platform that was acquired by ClassPass in 2019. Jenfi’s creation was motivated by among the challenges Liu and Louie confronted whereas financing a high-growth startup centered on Asian markets. 

Jenfi’s utility course of is totally on-line and in some circumstances, companies have acquired financing in lower than 24 hours, although it sometimes takes a couple of days. This is one other profit over conventional working capital loans or personal fairness financing, which might take months to full, making it tough for companies to reply rapidly to income progress alternatives. For instance, an e-commerce firm might have fast working capital to buy extra stock if it out of the blue will get plenty of demand for a sure product. 

Some of Jenfi’s Series A may even be used to develop extra integrations for its proprietary threat evaluation engine, which analyzes how effectively companies use their progress spending. Currently, it could actually faucet into data from financial institution accounts; software program like Xero or Quickbooks; cost gateways together with Stripe and Braintree; e-commerce platforms like Shopify, Shopee and Lazada; and Facebook Ads and Google Ads. 

Instead of fastened installment reimbursement plans, Jenfi offers companies extra versatile goal reimbursement plans and prices them a flat price based mostly on the quantity of financing they acquired, their month-to-month gross sales and what number of months it should take to pay again the mortgage. Jenfi continues analyzing the info sources supplied by companies, so it could actually inform if a shopper probably wants extra capital or an adjustment to their reimbursement phrases. 

Ultimately, Jenfi’s plan to transfer past financing and likewise present instruments to assist companies. “We see ourselves as partners in our portfolio companies’ growth,” stated Liu. 

Since Jenfi faucets into a mixture of information sources—together with financial institution accounts, accounting software program and digital promoting platforms, it could actually use that very same data to determine alternatives. Part of Jenfi’s Series A funding shall be used to develop automated analytics. For instance, the platform would have the opportunity to determine an promoting alternative with excessive ROI on Google Ads and notify the corporate, asking if they need to apply for extra capital to finance the marketing campaign. 


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